Quickly adopt the finance centric CRM system built into Outlook
In today's turbulent and challenging economic environment, many financial service organizations are striving to stand out from the competition. However, due to the nature of the industry, prices, products, and distribution methods are often imitated and replicated by competitors, making it difficult for it to stand out. One of the main ways in which the company stands out is to provide customers with an excellent customer experience. Many companies have found that the best way to attract and retain high-quality customers is through Customer Relationship Management (CRM), and through CRM software used for financial services, they are able to achieve the expected results.
Whether you specialize in wealth management, insurance, or banking products and services, this resource will show you how implementing a financial services CRM solution can help you establish meaningful relationships with customers, thereby enhancing your competitiveness and profitability. Continue reading to learn more about the specific CRM needs of the financial services industry, how financial services CRM software meets these needs, and the work that CRM does specifically to achieve your relationship management goals.
Why do financial services have different CRM requirements?
Financial service organizations, from insurance providers to retail banks and wealth management companies, are constantly under pressure to retain profitable customers, increase productivity during opportunity cycles, and drive faster transaction completion. Companies in the financial services industry need innovative CRM for their financial services strategies to create growth opportunities, quickly adapt to constantly changing capital market conditions, and provide personalized products and services to customers. Therefore, effective financial service CRM software is the key to effectively managing customer relationships across all channels and touchpoints.
Due to the highly transactional nature of the financial services industry, financial CRM software should also support core financial transactions such as fund transfers, account onboarding, case upgrades, customer information changes, and loan disbursement. In addition, sales consultants and portfolio managers need to capture industry-specific customer attributes to generate a potential customer qualification certification process; Therefore, CRM used for financial service software should also be able to support this critical function. Finally, in order to improve efficiency and effectiveness, financial industry CRM software should be fully integrated with existing applications and processes of organizations in both the front-end and back-end to leverage existing software and allow real-time data manipulation.
Which customer relationship functions are specific to financial services?
Improve your closure rate, maximize profitability, and increase customer retention. Therefore, you need CRM software for financial services that can comprehensively understand all customer interactions, enabling you to better understand and predict customer needs. Subsequently, you will be able to better utilize cross selling opportunities and provide targeted discounts based on each customer's unique profile and risk tolerance. This is the key to your organization's successful risk management, improved profitability, and ability to provide accurate financial advice and customized services.
In order to maintain competitiveness, the core functions of an organization must operate smoothly and effectively. Therefore, you should implement financial CRM software that includes productivity features and mobile solutions to improve your operational efficiency, encourage productivity, and reduce busy work so that your employees have more time to participate in meaningful and relevant customer conversations. Financial CRM software should also seamlessly integrate with existing systems and software to help reduce total cost of ownership and expand the value of technology investment. In short, CRM software in the financial industry should reduce your operating costs and improve your organization's bottom line.
Can Astrology assist financial services in customer relationship management?
Once you have identified the specific CRM needs of a financial services organization, you can continue to integrate financial CRM software into the organization's operations. Astrology provides CRM software seamlessly integrated with Microsoft Outlook for the financial industry. As Outlook is one of the most widely used email platforms, the main benefit of integrating CRM software with Outlook is that users are familiar with the Outlook experience. In addition, the software can help improve employee performance and efficiency by utilizing automated tasks and embedded desktop productivity features.
Astrology is an easy-to-use, fast implementation CRM and contact manager embedded in Microsoft Outlook.
The main characteristics of Astrology customer relationship management
contact manager
Centralize and synchronize your contacts across all devices
Automatically track all emails, appointments, and tasks
Multi level parent company relationship
Sales Channel Management
lead management
Integration of website potential customer forms
Auto Ripple
Report and Analysis
Graphic Dashboard
report writer
Easy export to Excel
Everything is within the horizon!
distribution channel
As a financial company, a fast and efficient system is crucial for capturing potential customers and acquiring new ones. S-CRM's sales automation template allows you to turn email exchanges into a complete project with just a few simple clicks. S-CRM can automatically generate email reminders, tasks, and appointments through Outlook's contact system. These features will enable customers to access and follow the natural parts of your workflow. This means that once you are proficient in using this additional toolkit, you don't have to worry about micro managing customers. Set up your automated sales channels with S-CRM and leave yourself space to focus on what you do best.
project management
The reason why S-CRM is so powerful is partly due to its versatility. We understand that your projects are different and may be difficult to organize. By using Propeller's customizable template feature, you can set your own pace and goals. Similar to sales channels, setting templates for different projects will automatically set reminders and tasks required to complete the work. Maintain cleanliness and efficiency through AstrologyCRM project management.
Meanwhile, Astrology has the following toolset to track your progress in the project:
Track project activities and annotations
Save views based on specific stages, states, users, and any user-defined fields
Assign tasks and manage subsequent projects in one view to ensure smooth completion of the project
Automatically execute workflow templates and assign them to business processes for quick follow-up
Link quotes, emails, PDFs, Word documents, images, appointments, and tasks to your records
Communicate project updates with team members who have access to Astrology
Track the reasons for project success/failure and future business development
These additional features enable you to track resources such as tools and supplies, while ensuring that everyone in your team is up-to-date and aware of the current project.
Astrology analysis
Data analysis and reporting are key components of any CRM. The ability to visualize past project data through charts and models can greatly help further improve and optimize your operations. View where people are struggling in activity reports, or identify which projects are most profitable through our intelligence reports. Even better, if you feel the need for a report model tailored specifically to your needs, please feel free to contact our custom report team at any time.
The Astrology analysis dashboard answers these questions:
How much revenue is generated in the sales channels?
When will the income be in place?
Are sales representatives updating their opportunities?
How many quotations have been sent?
What is total quotation backlog?
What is sales forecasting?
Ease of Use
S-CRM is not as complex as some other CRM systems on the market. It excels at what it does and prioritizes simplicity, accessibility, and convenience. Simplify everything from lead and customer management to project workflow using Avidian.